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Lego Your Research at TMAG
With a big shout of thanks to HP for inviting us, and a nod to my colleague Marian Strauss, I recently had the privilege of speaking at the 55th meeting of TMAG (the Information Technology Market...
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When It Comes to Buying Power, Does Age Matter?
It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing...
View ArticleFrom Monumental to Incremental Decision Making: A New Mobile-First Approach...
Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to...
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Cutting the Cord: Embracing what you can do in a device-agnostic world
Which of these scenarios are more common in your home during your free time? Can you be found sitting upright at a desk or table with your attention riveted to your computer for hours on end focused on...
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Private (Advertising) Eyes, They’re Watching You
If you’ve ever felt openly judged for how you look, what you wear, where you shop, or what you buy, the Birmingham New Street railway station is not the place for you. Three enormous eye shaped...
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Why Research Presentations Are a Lot Like Greeting Cards
OK, so I should probably begin by disclosing that I did work for Hallmark greeting cards earlier in my career, and that my wife still spends a lot of money on greeting cards. Those two facts clearly...
View ArticleUnlocking Commitment & Measuring Conviction: A Webinar Introduction to...
Are you absolutely certain that consumers are committed to your products? Or that product experiences, such as fragrances, are evoking the intended emotional profile? That your packaging design is...
View ArticleBreaking Up Is Hard to Do: A Webinar About Using Behavioral Economics to...
The central tenet of innovation has long been that if you build a better product and communicate the benefits, consumers will flock to that new introduction (assuming you effectively execute the 4 Ps...
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The Vanishing Front End as a Threat to Impulse Purchasing
Ipsos has done a lot of research over the years to help clients optimize their impulse sales across a variety of categories at the front end of retail stores. Recently, we have been receiving more...
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Are M&As the Death of Innovation in CPG?
The Era of M&As How often have you caught yourself wondering: “Who will be acquired next by this company?” or “Which conglomerate will now acquire this new venture?” If your answer is “very often,...
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Avoid Analysis Paralysis: Make Decisions with Less Data
We’ve all been there: you open up a PowerPoint to find it is 93 slides long, each slide is packed full of charts, and you have no idea where to even begin. You were hoping to make a decision from the...
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Augmented Reality May Change How We Live Our Lives and Conduct Research
Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around...
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Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of...
In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats “probably” raises the risk of cancer as well. Based...
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The Future Is Here, With the Connected Car
I remember watching Back to the Future, and specifically Back to the Future II, when I was young. The movies predicted what it would be like in 2015. There were a lot of futuristic things such as...
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Retailers Are the Missing Link in Mobile Payment Adoption
As a modern society, the concept of mobile payments still eludes us. When Apple Pay came out my colleagues and I were optimistic. For any payment system to work, consumers, banks and merchants must...
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6 Keys to Success for Niche Products
Niche is not a word most marketers in large companies want to hear, given its association with smaller audiences and limited potential. However, success with niche products is possible and it requires...
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Inspiration by Consumer, Insight from Ipsos
Consumers are the lifeblood of innovation. To honor the consumer is to fuel the very soul of innovation in earnest. The Passion of the Consumer How do we think about the consumer? The consumer is you....
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Subscription Services and Their Influence on Brand Equity
Once upon a time, brick and mortar was how to shop for an upcoming night out or event. Traveling from store to store, eventually the perfect outfit appeared and was carried home and hung directly in...
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MRMW – Understanding Real-life Competitive Product Performance Via Mobile...
Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever....
View ArticleCreate, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your...
Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized...
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